The CBU Marketing Manager is a lead management position within the marketing team. They manage marketing demands from the construction business unit. For example, targeted campaigns to end-users, social media content pieces, sales content needed by the business unit, sales presentation content to support business unit sales needs, tradeshow and event support, advertising strategy, and prioritizing marketing automation programs. They work with sales, event planning staff, multi-media staff, marketing strategy managers, corporate communications and marketing communications groups to execute on the overall marketing demands for the construction business unit.
Their client is the business unit, and projects will be prioritized by revenue generating activities.
Education & Experience:
Knowledge, Skills, and Abilities: