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CBU Marketing Manager

Requisition ID
2017-2248
Experience Level
Not Applicable
Industry
Agriculture & Construction
Employment Status
Regular Full-Time
US-CA-Livermore
Category
Marketing

Overview

The CBU Marketing Manager is a lead management position within the marketing team. They manage marketing demands from the construction business unit. For example, targeted campaigns to end-users, social media content pieces, sales content needed by the business unit, sales presentation content to support business unit sales needs, tradeshow and event support, advertising strategy, and prioritizing marketing automation programs. They work with sales, event planning staff, multi-media staff, marketing strategy managers, corporate communications and marketing communications groups to execute on the overall marketing demands for the construction business unit.
Their client is the business unit, and projects will be prioritized by revenue generating activities.

Responsibilities

  • Develop marketing projects to support BU sales activities.
  • Contribute original ideas for marketing projects that will support BU activities.
  • Champion the on-schedule completion of shared responsibility marketing projects
  • Assist creative services with marketing content to generate print, video, web, and mobile applications.
  • Assist events and tradeshow staff to meet the sales needs of the BU.
  • Assist customer care and customer data staff to increase direct to user marketing

Qualifications

Education & Experience:

  • Bachelor degree required.
  • Masters of business or marketing preferred
  • Minimum of 3 years in hardware and software marketing
  • Construction positioning business experience preferred
  • Experience with both B2B and B2C marketing

  

Knowledge, Skills, and Abilities:

  • Excellent and pro-active communication skills with peers and executives
  • Experience with CRMs and marketing automation
  • Strong public speaking and presentation generation skills
  • Global travel required, up to 25% of time

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