Topcon

Product Manager, Imaging Products

Requisition ID
2017-2257
Experience Level
Manager
Industry
Medical
Employment Status
Regular Full-Time
US-NJ-Oakland
Category
Marketing

Overview


The Product Manager will promote and drive the sale of his or her products within North and South America. This position is based in the New Jersey office.

Essential Duties and Responsibility:

The following duties are required to be performed by the employee, but are not limited to these as other duties may be assigned.

Develop and implement comprehensive marketing plan for assigned products in support of the company’s business plan and customer’s needs. Plan may include but is not limited to: pricing strategy, promotions to generate leads and awareness of products, advertising, trade shows, technical publications/presentations, and clinical presentations/publications.

Work with Director of Product Marketing to formulate, direct, and coordinate marketing activities to promote assigned products and services.

Be the company’s product champion for the assign products to: company’s sales organization and support organization, distributors, key customers and opinion leaders, and to the Topcon management team.

Work with the Topcon Training Department to develop and implement training programs (sales training, end user training, technical training) in support of assigned products.

Determine customers' needs and desires by conducting research, interviewing sales and service personnel, distributors, customers and non-customers. Writes user requirements based on findings.

Leads and coordinates the release and implementation of all product changes and updates of his or her assigned products.

Communicates regularly with internal and external customers on the implementation of product changes and updates.

Assesses market competition by comparing the company's product to competitors' products.

Consult with Topcon headquarters’ product development personnel on product improvements and new products.

Track, measure and report progress against plan.

Participate in planning of meetings, trade shows and other events as necessary.

Assure timely distribution of product information to employees, distributors and to customers.

Responsibilities

The following duties are required to be performed by the employee, but are not limited to these as other duties may be assigned.

Develop and implement comprehensive marketing plan for assigned products in support of the company’s business plan and customer’s needs.  Plan may include but is not limited to: pricing strategy, promotions to generate leads and awareness of products, advertising, trade shows, technical publications/presentations, and clinical presentations/publications.

Work with Director of Product Marketing to formulate, direct, and coordinate marketing activities to promote assigned products and services.

Be the company’s product champion for the assign products to: company’s sales organization and support organization, distributors, key customers and opinion leaders, and to the Topcon management team.

Work with the Topcon Training Department to develop and implement training programs (sales training, end user training, technical training) in support of assigned products.

Determine customers' needs and desires by conducting research, interviewing sales and service personnel, distributors, customers and non-customers.  Writes user requirements based on findings.

Leads and coordinates the release and implementation of all product changes and updates of his or her assigned products.

Communicates regularly with internal and external customers on the implementation of product changes and updates.

Assesses market competition by comparing the company's product to competitors' products.

Consult with Topcon headquarters’ product development personnel on product improvements and new products.

Track, measure and report progress against plan.

Participate in planning of meetings, trade shows and other events as necessary.

Assure timely distribution of product information to employees, distributors and to customers.

Qualifications

Bachelor’s degree, or equivalent experience
• Minimum of 3 years of experience (either selling or marketing) ophthalmic instruments or Minimum of 5 years of end user or technical support of ophthalmic instruments
• Extensive knowledge and familiarity with US ophthalmic market is required
• Demonstrated track record of achievement
• Possess a good understanding of market concepts
• Possess excellent written and oral communication skills, presentation skills and ability to interact with all levels of management and staff
• Ability to work independently and demonstrate professional selling skills
• Must be available for overnight travel up to 30% of the time, including occasional weekend and holiday trips

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