Topcon

  • Ag Product Manager

    Requisition ID
    2018-2670
    Experience Level
    Specialist
    Industry
    Agriculture & Construction
    Employment Status
    Regular Full-Time
    Location : Location
    AU-SA-Adelaide
    Category
    Marketing
  • Overview

     

     

    For more information about Topcon, to view photos of the Topcon Adelaide office and other Topcon sites, and to see all the opportunities offered worldwide, go to www.topconcareers.com.

     



     
    Drives AG customer targeted products by identifying new products for the Precision Agricultural Market; conducting market research; generating product requirements; determining product specifications, product strategy, pricing, and time-integrated plans for product introduction; maintain product through entire product lifecycle.

     

    Responsibilities


     

    • Determines customers' needs and desires by specifying the research needed to obtain market information.
      • Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.
      • Assesses market competition by comparing the company's product to competitors' products.
      • Provides source data for product line communications by defining product marketing communication objectives.
      • Obtains product market share by working with sales directors to assist in developing product sales strategies.
      • Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
      • Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
      • Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
      • Introduces and markets new products by developing time-integrated plans with sales, marketing, and operations.
      • Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
      • Works with internal operational teams to bring product from concept to market through the development process.

     

    Qualifications


     

    Education & Experience:

    B.S. Degree in Agriculture or Engineering, advanced degree or equivalent preferred

    Precision AG background

    Minimum 8+ years of experience

     

    Knowledge, Skills, and Abilities:

    • Agricultural Market Knowledge
    • Product Management experience
    • Understand & Interaction with our Target AG Customers
    • Product Development experience 
    • Requirements Gathering and Analysis
    • Product & System Pricing
    • New Product Planning & Introduction
    • Competitive Product Analysis
    • Sustaining Product Inventory Management
    • Product Financial Planning and Strategy
    • Operations & Product Manufacturing Experience
    • Communication Skills

     

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