Topcon

  • Marketing Analyst

    Requisition ID
    2018-2715
    Experience Level
    Specialist
    Industry
    Agriculture & Construction
    Employment Status
    Regular Full-Time
    Location : Location
    US-CA-Livermore
    Category
    Marketing
  • Overview

    Topcon Positioning Group is headquartered in Livermore, California, USA (topconpositioning.com). Topcon Positioning Group designs, manufactures and distributes precise positioning products and solutions for the global surveying, construction, agriculture, civil engineering, BIM, mapping and GIS, asset management and mobile control markets.  To  learn more about Topcon career opportunites go to  www.topconcareers.com.

     

    See how TPS is changing things: https://www.youtube.com/user/TopconToday

     


     

    To support both Sales and Marketing, specifically Marketing Strategy, by producing analysis to inform strategic decision-making. As a specialized B2B business, Topcon requires specialized market data and insights to optimize marketing and sales efforts.

     

     

     

    Responsibilities


     

    Core Job Duties:
    • Publishes regular updates on market conditions to track company progress in specialized market niche
    • Provides support for the product marketing function through research and analysis of the company's markets, competition and product mix
    • Develops and runs user surveys, analyzes, and reports
    • Leads monthly Metrics review of all marketing activities for visibility and informed decision-making
    • Analyzes the competitive environment and future trends and makes recommendations

     

    Qualifications


     

    • 2+ years of marketing-oriented analysis & reporting
    • Prefer 2+ years of college
    Knowledge, Skills, and Abilities:
    • Statistics, data manipulation, visual presentation of data, computer skills (Excel, Tableau or similar)
    • An analytical orientation

     

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